​motor>spirit

 the romance of 

motorsports and motoring; 

doing one's​ very best on track, in life.  

do you have the motor>spirit.

//motor spirit was the English term for motor oil in the early 20th century.

​//Honda has "The Racing Spirit," with that sense comes motor>spirit,
as inspired by Japanese popular culture.

//motor>spirit is the romance of motorsports and motoring; a time of colorful personalities,
european counts, and stylish sportsmen.  Personal excellence and international exclusivity.

​popular with executive-level and new-generation enthusiasts.

​//the motor>spirit logo represents a motivation​ to do one's 

very best on track, in life.

​to inquire about the motor>spirit monthly email, lifestyle items or more, contact:  themotorspirit@gmail.com​ //for additional content visit youtube:themotorspirit.

​motor>spirit  is a u.s. registered trademark. "do you have the motor>spirit" 

"the  romance of motorsports and motoring" service marks.


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"You must treat your racecar 

like a beautiful woman."

​Gino Borghese (Modena, 1955)

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                         "You must always strive to be the best, 

                             but you must never believe you are."

​                                                                      Juan Fangio

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 "Live life with grace and art without pretense or extravagance."

Gino Borghese (Modena, 1955)

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"The harder I push myself, 

the more I find within myself."

Aryton Senna

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"For racing luck, always do your best."

Gino Borghese (Modena, 1955)

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who is motor>spirit

rob alen

after college, mr. alen worked for several advertising agencies with automotive and motorcycle clients. he joined american honda and held managerial positions in national advertising for honda, acura, and honda corporate advertising; including  product advertising, acura and honda motorsports advertising and sponsorship activity.


themotorspirit.com is being reconfigured for 2019.

 thank you for your patience.